Introduction to Online MBA in Digital Marketing
In today’s digital world where businesses cannot succeed without a strong digital presence, the demand for skilled digital marketing professionals has increased multifold.
In present business scenario, mastering online marketing strategies have become essential for career advancement.
An online MBA in digital marketing gives professionals an opportunity to master in-demand skills like SEO, Digital Advertising, Social Media Marketing, and Data Analytics.
In India, many top universities and institutions are offering an online MBA program in digital marketing. These courses are specially designed for working professionals and fresh graduates who want to make a career in the field of digital marketing management.
In this article, we have curated the top 10 online MBA in digital marketing based on accreditation, fees, university reputation, and placement assistance.
If you’re looking for best online MBA colleges in digital marketing in India, this article is for you.
Who Should Join Online MBA in Digital Marketing?
- Professionals who want to build a career in the field of digital marketing and looking for a course that can help them build skills required to make a career in the field of digital marketing.
- Business owners, brand managers, product managers who want to learn the art of taking their offerings to the consumers through digital marketing strategies.
- Marketers who want to start a career in digital marketing.
Top 10 Online MBA in Digital Marketing Programs in India
Below we have handpicked 10 best online MBA in Digital Marketing courses in India.
1. Amity University
Amity’s online MBA in Digital Marketing is one of the most popular digital marketing MBA program in India. The program focuses on providing all necessary skills that are required to success in current business scenario.
The course covers tools and platforms like Mailchimp, Rank Tank, Mimic, Ahrefs, HootSuite , Google Adwords, and Google Analytics.
The program curriculum covers subjects like Digital Customer Analytics, Digital journey with Brand Management, Social Media and Technology Marketing, Digital Commerce, Marketing Analytics.
Amity Online MBA in Digital Marketing Eligibility Criteria
Graduation in any discipline with 40% marks.
Amity Online MBA in Digital Marketing Fee Structure
The total fee for Amity Online MBA in Digital Marketing program is INR 1,99,000.
2. NMIMS
NMIMS is one of the most popular institute for online MBA in India. NMIMS offers its distance and online courses through it centre for distance and online education (CDOE).
NMIMS is recognised by the University Grants Commission (UGC) & the Distance Education Bureau (UGC-DEB) of India. It is also granted the status of Autonomy Category I by UGC. It is also accredited by NAAC with A+ grade.
NMIMS offers an online MBA in Digital Marketing for working professionals. It’s a 2-year (4 semesters) program that requires minimum 3+ years of work experience along with a graduation degree with 55% marks.
During the course students will learn essential business management subjects like Strategic Management, Finance, Business Communication, along with specialized subjects like Marketing & Web Social Media Analytics, Social Media and Content Marketing, Integrated Marketing Communication, Marketing in a Digital World, Search Engine Optimisation & Search Engine Marketing, and Mobile and Email Marketing.
NMIMS Online MBA in Digital Marketing Eligibility Criteria
Graduation in any discipline with 55% marks (50% for ST/ST candidates) and minimum 3+ years of work experience.
NMIMS Online MBA in Digital Marketing Fee Structure
The total fee for NMIMS Online MBA (WX) in Digital Marketing program is INR 4,00,000.
3. JAIN University
JAIN University is UGC-Entitled, AICTE approved, and NAAC A++ Grade University located in Bengaluru, Karnataka.
The university offers a 2-year online MBA program in Digital Marketing and E-Commerce.
The program designed to equip students with the skills that are essential for a successful career in the field of digital marketing.
The program covers essential digital marketing topics such as social media marketing, marketing analytics, and brand management.
The program covers important digital marketing tools like Google and Facebook Ads, WordPress, HubSpot, MailChimp, and many others.
The curriculum of JAIN Online MBA in digital marketing and e-commerce covers subjects like Inbound Marketing (Content Marketing, SEO), Outbound Marketing (Digital Ads and Social Media Marketing), Business Analytics & Artificial Intelligence, Brand Management for E-Commerce, Marketing Analytics, and Growth Marketing.
JAIN online MBA in Digital Marketing and E-Commerce Eligibility Criteria
A 3-year graduation degree from a recognized university with minimum 50% marks (5% relaxation for SC/ST candidates).
JAIN Online MBA in Digital Marketing and E-Commerce Fee Structure
The fee for JAIN Online MBA in digital marketing and e-commerce is INR 60,000 per semester or INR 2,40,000 for complete program.
4. Manipal University Jaipur
Manipal University Jaipur is a popular university of Manipal group. The university is located in Jaipur, Rajasthan. It’s a UGC-entitled university and accredited with A+ grade by NAAC.
Manipal University Jaipur offers a 2-year online MBA in digital marketing. The program provides deeper understanding of digital marketing topics to students. The program covers concepts like IT in Business, E-Marketing, Entrepreneurship, and Digital Marketing.
During the course, students will learn important skills like SEO, social media strategy, internet marketing, content creation and marketing, and data analytics.
The curriculum covers subjects like Media Laws and Ethics, IT in Business, Media Planning, Entrepreneurship and Digital Marketing, E-Marketing, and Advertising and Brand Management.
Manipal University Online MBA in Digital Marketing Eligibility Criteria
A 10 + 2 + 3-year bachelor’s degree from a recognized university. Candidates must have a minimum of 50% marks in graduation (45% for reserved categories).
Manipal University Online MBA in Digital Marketing Fee Structure
The fee for Manipal University Jaipur Online MBA in digital marketing is INR 43,750 per semester or INR 1,75,000 for complete program.
5. DY Patil University
DY Patil University is a popular university in India, located in Pune, Maharashtra. It is a is UGC-approved, NAAC A++ grade, and AICTE approved university.
The DY Patil Vidyapeeth Centre for Online Learning (DPUCOL) offers a 2-year online MBA program in Digital Marketing.
The program covers essential digital marketing topics, including digital marketing fundamentals, email marketing, social media marketing, search engine optimization, integrated marketing communication, and content marketing.
DY Patil Online MBA in Digital Marketing Eligibility Criteria
A Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category).
DY Patil Online MBA in Digital Marketing Fee Structure
The total fee for DY Patil University Online MBA in Digital Marketing program is INR 1,89,400.
6. Chandigarh University
Chandigarh University is another top university in India that offer an Online MBA in Digital Marketing.
The university offers a dual-specialization online MBA program. You can choose 1st specialization as Digital Marketing, and can choose your 2nd specialization from the 20+ specializations available.
Chandigarh University online MBA in Digital Marketing covers subjects like Search Engine Optimization, Content Marketing, Social Media Marketing, Digital Entrepreneurship, Affiliate Marketing and Google AdSense, and Performance Marketing. These subjects are very essential for anyone who want to make a career in Digital Marketing.
The university offers 24x7 learners support and on-demand examination facility.
Chandigarh University Online MBA in Digital Marketing Eligibility Criteria
Bachelor degree in any discipline from recognized university.
Chandigarh University Online MBA in Digital Marketing Fee Structure
The total fee for Chandigarh University online MBA in Digital Marketing course is INR 1,58,000.
7. Lovely Professional University
Lovely Professional University is a UGC-Entitled, and NAAC A++ accredited university that offers AICTE approved online MBA in Digital Marketing.
Lovely Professional University is a UGC category 1 university that is located in Punjab.
During the course, student can learn the in-demand digital marketing skills like SEO, Social Media Marketing, and Foundation of Digital Marketing.
The program focuses on current digital marketing trends and tools that are essential for digital marketing professionals.
Students get hands on experience on Google Ads, Facebook Ads, content marketing, YouTube advertising, email marketing, and other important aspects of digital marketing.
The course is delivered online through lie classes, recorded lectures, and master classes by industry expert.
LPU Online MBA in Digital Marketing Eligibility Criteria
Bachelor degree in any discipline from recognized university.
LPU Online MBA in Digital Marketing Fee Structure
The fee for Lovely Professional University online MBA in Digital Marketing course is INR 40,400 per semester or INR 1,46,240 if paid in lumpsum.
8. University of Mysore
University of Mysore is the 6th oldest university in India. The university was established in the year 1916. It is located in Mysuru, Karnataka.
Mysore University offers a UGC-DEB, and AICTE approved online MBA program in Digital Marketing.
The course is designed for individuals who are already working in the field of digital marketing or want to make a career in the field.
The program provides in-depth understanding of digital marketing concepts like digital advertising, SEO, social media marketing, mobile marketing, and more.
This is a suitable course for professionals who want to become digital marketing manager, social media manager, or digital strategist.
University of Mysore Online MBA in Digital Marketing Eligibility Criteria
Bachelor degree in any discipline from recognized university.
University of Mysore Online MBA in Digital Marketing Fee Structure
The total fee for University of Mysore online MBA in Digital Marketing course is INR 98625.
9. KL University
KL University (Koneru Lakshmaiah Deemed to be University) is a private university located in Andhra Pradesh. The university has two campuses, one in Vijayvada, and another in Hyderabad.
KLU has been accredited by NAAC with an A++ grade and it’s a Category I status university as declared by the UGC.
KL University online MBA in Digital Marketing is one of the cheapest online MBA program in Digital Marketing in India.
The program focuses on digital marketing strategies, and tools used in digital marketing industry. The course covers topics such as Search Engine Optimization, Pay-Per-Click, Social Media Marketing, Email Marketing, Digital Analytics, and Mobile Marketing.
During the program, students will learn subjects like Media Planning, SEO, Affiliate Marketing, Social Media Marketing & Analytics, Mobile Marketing, E-Mail & Content Marketing, E Commerce, and Digital PR & Corporate Communication.
KL University Online MBA in Digital Marketing Eligibility Criteria
Bachelor degree in any discipline from recognized university.
KL University Online MBA in Digital Marketing Fee Structure
The total fee for KL University online MBA in Digital Marketing course is INR 65,500.
10. Manav Rachna University
Manav Rachna University is a private university located in Faridabad Haryana. It is a part of Manav Rachna Educational Institutions (MREI) group.
Manav Rachna University offers an online MBA program in Digital Marketing and E-commerce. It’s a 2-year online degree program where live classes are conducted on Saturday and Sunday.
The demand for digital marketers and e-commerce experts is high in the current job market, and this program provides a good opportunity to students to learn digital marketing strategies and various tools used by digital marketing professionals.
During the course students will learn to run cost effective online campaigns, enhance customer interaction and website traffic, and managing an e-commerce platform.
The curriculum of the program consists of up-to-date digital marketing techniques, real-world examples, and case studies.
Manav Rachna University Online MBA in Digital Marketing Eligibility Criteria
A 3-year bachelor degree in any discipline from recognized university.
Manav Rachna University Online MBA in Digital Marketing Fee Structure
The total fee for Manav Rachna University online MBA in Digital Marketing and E-Commerce course is INR 1,28,139.
Career After Online MBA in Digital Marketing
The online MBA in digital marketing prepares you for top-tier managerial positions in digital marketing. Some of the roles that you can get in an organization are:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Content Marketing Manager
- Brand Manager
- Digital Advertising Manager
- E-Commerce Manager
- Digital Marketing Consultant
- Social Media Strategist
Salary After Online MBA in Digital Marketing
The salary after online MBA in Digital Marketing is depends upon multiple factors like work experience, location, company size, and job role.
Below is salary range that you can expect after completing your online MBA in digital marketing.
Job Role | Salary (Per Annum) |
Digital Marketing Manager | INR 6 Lakh – INR 20 Lakh |
Social Media Manager | INR 3 Lakh – INR 10 Lakh |
SEO Specialist | INR 3.5 Lakh – INR 12 Lakh |
Content Marketing Manager | INR 4 Lakh – INR 15 Lakh |
Brand Manager | INR 7 Lakh – INR 25 Lakh |
Digital Advertising Manager | INR 6 Lakh – 20 Lakh |
E-Commerce Manager | INR 5 Lakh – INR 18 Lakh |
Digital Marketing Consultant | INR 5 Lakh – INR 20 Lakh |
Conclusion
In modern business scenario, online MBA in digital marketing is a good degree program to pursue. Digital Marketing is a dynamic and high growth industry with lots of business opportunities.
You can learn the essential skills during the course that can help you make a successful career in the field.
The top 10 online MBA colleges in digital marketing that we have mentioned above in this article have been picked based on various factors, and we believe are the best online MBA in digital marketing courses in India.
These courses are UGC and AICTE approved and considered equivalent to a regular MBA program.
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