DY Patil Online Certificate Program in Digital Marketing

About DY Patil University

dy patil university

Named after renowned educator and philanthropist D.Y. Patel, D.Y. Patel University is a premium university located in Navi Mumbai.

The University aims to strengthen the pillars of education in every student’s life in Maharashtra and beyond.

Currently, D.Y. Patel University offers various courses such as Bachelor of Science (B.Sc.), Business Administration (BBA), Post Graduate Diploma (PGD), etc.

It also offers certificate courses across industry sectors such as Customer Relationship Management, Insurance Management, Education Management, and Digital Marketing.

It has recently entered into the field of Open and Distance Learning by launching the School Of Open and Distance Learning (SODL) in 2018.

The model of distance learning means that one can learn and earn a quality education from anywhere around the world.

Ambitions of people are not shackled by geographic locations, but it allows them to soar and learn. The University uses technology to bridge the gap and is setting a precedent in quality distance education. SODL has been established with a mission to provide a versatile and competent Open & Distance Learning platform.

There are two academic cycles, and any student can pursue a degree of his/her own choice in the comfort of their homes at any time.

It is a liberating experience for the students as it allows them to take charge of their education. It acts as a level playing field as it allows students to get a high-quality degree at an affordable rate and their own pace.


D.Y. Patel University has been honored with an A grade accreditation by NAAC. It has also been ranked 77 in the University Category by the National Institutional Ranking Framework 2020.


D.Y. Patel University has been recognized widely as one of the promising universities in Maharashtra.

The University leaves no stone unturned to fund projects under remarkable researchers.

The Indian Government has also funded 35+ research projects in various areas such as pharmacology, physiology, management, biotech, etc.

It has also been a signatory to countless MoUs with more than 200 national and international universities.

It has currently collaborated with prestigious international institutes such as Harvard University, Stanford University to provide a world-class education to its students.

Certificate Program in Digital Marketing

Over the past few decades, marketing has had to contend with leaps in technology and our relationship to it.

In today’s world when the internet is entwined with everything we do, the importance of digital marketing has become very clear.

It has also become an integral part of what business means to its customers.

This makes the course of digital marketing one of the up and coming courses in recent years. In today's world, merely being a marketer is not enough, a technical knowledge of the field is also a sine qua non.

Digital marketing encompasses all marketing efforts that promote a product or brand using an electronic or digital medium.

It leverages search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers.

The certificate course would help the student to grasp the fundamentals of digital marketing and help to create a structured plan of action for any business model.

The certificate course teaches student to use marketing strategies such as boosting customer acquisition, conversions, and follow a practical and pragmatic approach in digital marketing.

Duration of the Program

The program is for six (6) months.


The university facilitates quality learning as the curriculum is regularly reviewed by industry legends who have years of experience. The certificate course can be divided into five sub courses, i.e.

  1. Introduction to Digital Marketing;
  2. Search Engine Optimization;
  3. Integrated Marketing Communication;
  4. Social Media Marketing and;
  5. Emerging Trends in Information Technology. 

Evaluation Process:

  • The course is composed of twenty credits, four credits for each sub-course
  • Each sub course would have an exam consisting of a formative continuous assessment; 40 marks and a summative proctored assessment; 60 marks, a total of 100 marks
  • The formative assessment shall comprise of self-assessment questions, Assignment I & II
  • Assignment I and self-assessment questions are MCQ based, Assignment II is subjective based
  • The summative proctored assessment would be conducted through the COL test engine and would comprise both MCQs and subjective questions
  • To pass, each student must achieve a minimum of 40% marks in both the formative and summative assessments.


For students to be eligible for this course, they must have a bachelor’s degree with a minimum of 50% aggregate. For the students who belong to the reserved category, a minimum of 45% aggregate is necessary.

Admission Process

  • For admissions, prospective students must visit the University’s website; https://idladmissions.dpu.edu.in/login2019.aspx
  • Fill in the basic information such as name, country, program chosen, etc.
  • A mobile number and email ID must be presented for mobile verification and email verification respectively
  • Once the verification is complete, the student has to fill the admission form
  • The students must also have a soft copy of any one of the following Government IDs; AADHAR/ Passport/ PAN Card/ Driving License. He/She must also have his/her photo, signature, 10th Marksheet, 12th Marksheet, Graduation Marksheet, Degree Certificate / Passing Certificate with them and recent passport size photograph along with a photo of signature.
  • Once the necessary documents and a recent passport size photograph are uploaded, the candidate has to pay the program fee. The fees must be paid online via any of the following methods; Credit Card, Debit Card, Net Banking, UPI, Demand Draft
  • The University shall verify all the documents and fee receipts, and thereafter an admission confirmation email and SMS would be sent to the student. This shall include the student login credentials along with a link.



Indian Civilian

Indian ₹

Indian – Defence

Indian ₹

DPU Staff

Indian ₹

Foreign Students

US $

Program Fee





Exam Fee





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Placements Provided By D.Y. Patel University Sodl

The focus of the University is to ensure that everyone who enrolls in the university gets a good placement offer.

The University boasts of having associations with top companies that recruit students every year.

Companies like ITC, Bestla Group, Global Logistics Solutions, Fab India, American Express have offered jobs to several students. Banks such as HDFC Bank, Bandhan Bank, AU Small Finance Bank, Kotak Bank also hire students of the Certificate program to work for them.

Contact Information

Address: Dr. D.Y. Patil Vidyapeeth,  SantTukaram Nagar, Pimpri, Pune 411018


  1. Is there an entrance test for admission to the Certificate Course?

No. The admission is solely based on the eligibility criteria provided by the University.

  1. Are exams conducted offline?

No. All the examinations are conducted at the specified Examination Centers through online mode.

  1. When are the exams conducted?

The exams are conducted at the end of the course. Depending upon the batch the candidate takes admission i.e. exams are conducted in June or December 

Review Of DY Patil’s Certificate Program in Digital Marketing:

This course here has enabled students to strive for excellence by nurturing and guiding them. The holistic curriculum of the course is designed to ensure that every student can get the desired education with satisfaction, guidance, and facilities.

It has harnessed the power of technology by providing interactive and inspiring online lecture series, program work which includes engaging PPTs, PDFs, videos, quizzes, etc.

It allows students a greater degree of flexibility in learning according to their own pace. Every individual who enters D.Y. Patel University, just as a student, bid adieu the University as an intellectual human capital of the nation, who is readily employable in India and across the globe.

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